Simms' mission is to inspire the world to fish.

Since 1980, they’ve done just that by reimagining what's possible. They’ve crafted groundbreaking gear that's built to fish harder and go farther. As fishing has advanced, so too has Simms, into a state-of-the-art design and manufacturing hub, where innovators converge in Bozeman, Montana to form a diverse, creative family.

These creators see the world differently, through a lens of mud-flecked windshields, salt-mottled glasses, tent doors opened to wild and illuminating expanses. Those views solidify the commitment to evolve and solve for the sake of doing what we all love.

Simms is where premier product executions align with the compassion for others. They prioritize people, and a fishing culture that hinges on robust fisheries. These elements are all interconnected.

Simms challenges the status quo, they push for positive impact, and we hold themselves accountable to high standards. It's a chosen path towards a simple conclusion: a life well fished. Which for us, means gear designed well. And lives lived well

You get one life. Fish it well.